Securing Access To Everyday Consumers
In the US alone, there are an estimated 330 million mobile phones in use. The average customer checks his or her phone over 220 times per day; that's roughly 1540 times a week, 80,000 times a year. Applied across the entire base, this means US consumers access their phones over 72 billion times a day. That is 72 billion opportunities to deliver high value advertising and communications for brands, advertisers. publishers, developers, and marketers ever single day. Not thousands, not millions ... 72 billion each day. The potential is significant. However, the opportunity to participate in this massive marketing opportunity is one that has eluded most operators and OEMs who are the ones actually bearing the cost of that traffic, instead, relegating themselves to a dumb pipe or a hardware based business as control of the massive amounts of inventory is controlled by application developers and web publishers.... not the OEM or operator. Not until now that is.
Meet The IU Platform
The IU Platform product uses both the notification area on the lock screen and also the presence of the home screen on a user's smartphone to provide access to targeted and relevant advertisements and communications that are easily engaged and also easily dismissed by the user. The consumers' experience is delivered through a native container that is preloaded by the OEM or operator or also available as an SDK for developers, but is otherwise not directly accessible by the end-user unless content is pushed by the IU Cloud. That content is distributed to specific target devices or groups of targeted devices (campaign envelope) with the goal of maximizing consumer relevance and, thereby, providing impressive conversion. The IU Platform allows for complete customization of both the content and the content interaction by the marketer or advertiser. Actions can include opening a webpage or application or even installing an application directly onto the user's device.
Pioneering The Industry With New Technology
In a time when Smartphones dominate the global landscape, how does one compete with content giants for eyeballs and screen time? The IU Platform isn't just the next generation in advertising and communications, it's the penultimate direct mobile platform that works hand-in-hand with OEMs and mobile operators. At Imagination Unwired, we place a premium on the consumer experience, while delivering a new capability in mobile marketing that has never existed before.
Engage Your Customers Through Targeting
Mobile marketing only works when it's easy to work with and nothing makes the process as efficient and results driven as the IU Platform. Campaigns are specifically tied to consumer profiles using analytics to optimize conversion based on consumer user behavior and collected data.
Your Privacy Is Important
All data handling is secure and in accordance to US privacy laws. In all cases, IU does not hold sensitive private information and the end user always has the option to opt-out of content received by specific advertisers or from the system altogether.