by Gavin Kim, CEO Imagination Unwired
Advertising and Marketing is a game of scale. Since our launch, Imagination Unwired has been focused on scaling the next generation of mobile advertising and marketing technology to shift how brands, carriers, and device manufacturers can market and monetize traffic on smartphones.
This desire to scale our technology has led us to seek other companies that are delivering innovative solutions to the mobile advertising technology industry. Today, we announced that we joined the newly formed DigitalReef ecosystem.
Why the timing is right
Imagination Unwired has traditionally focused on the LATAM market with a vision of creating scale through distribution partnerships with large wireless carriers in the region. We have also invested in technology and R&D innovation specifically in advertising technology that lends itself to solve a massive problem for these operators. Within DigitalReef, we are able to anchor the technology core with our advertising and marketing platform and supplement the broader DigitalReef sales and marketing efforts across the region and beyond.
Joining DigitalReef helps accelerate our scale equation significantly. We can combine sales and marketing resources to drive the business coverage overnight. We can unify our technologies and leverage engineering resources to rapidly expand our already powerful platform. We can bring together our networks of advertisers, carriers and consumers to scale the products and services we offer.
DigitalReef includes the teams from Flowsense, IMOX, Lemmonet, and MobTarget, along with the Imagination Unwired team. Today, DigitalReef encompasses a total network of 300M+ users and touches approximately 70% of mobile users in the Latin American market.
A changing mobile landscape
As part of the DigitalReef ecosystem, Imagination Unwired is bringing its complex, rich media technology both in-app and on device along with our impactful marketing platform to provide unprecedented consumer access and audience targeting. Imagination Unwired helps operators, device manufacturers, and mobile app publishers create the sort of advertising and marketing experiences in high impact, native device inventory through our premium formats that allows these providers to deliver high conversion experiences with their users.
The world has changed a lot as have the behaviors of consumers around the world. We believe this was the right time to step up and contribute by creating solutions that can better serve our clients to engage with their users, to understand their needs and add value to their lives by connecting them with what they really love and want.
Imagination Unwired anchors the technology core stack and customer pipeline for DigitalReef as well as capitalizes on a very senior, experienced management team. We are looking toward building the future as a unified organization.
Check out the official press release linked below!